Switch: How to Change Things When Change Is Hard
– by Chip Heath & Dan Heath
This book on the change process puts forward the idea that we have two primary forces at work within us. There is the rational process. This is the process that most of us attend to as we are seeking to sell change to others. The other process is an emotional one. This process is often neglected as we seek to motivate others to change. To neglect this process is to neglect the essence of who we are and how we adapt to and adopt change.
Book Topic: Systems